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‘Materiel’ Going Global: 30 Potential Buyers Internationally



Georgian Fashion Brand =Materiel= is awaiting orders from 30 retail stores globally. According to information from, these countries include Italy, France, UK, USA, China, Japan and UAE. Nuki Chabukiani, =Materiel= International Sales Manager, will announce more information on this matter in the following weeks.

With the support of Enterprise Georgia, =Material= showcased its line in =Moredash Showroom=, =MisonPyramide= and =Paper Mache Tiger= showrooms in Paris, along with other Georgian designers. These internationally-scaled showrooms are essential for business development process: attracting buyers, selling, and contacting the right press. Taking place on 19-26 June in Paris, France, over 100 brands, 130 buyers and media representatives attended the event. 

=Fashion House Materia=, founded in 1949, is one of the oldest apparel manufacturers and fashion retailers in Georgia. In 2012, the brand introduced a premium line =Materiel=, a unique brand presenting collections by talented Georgian designers, Aleksandre Akhalkatsishvili and Lado Bokuchava. =DOTS= was founded in 2016, a line offered to all customer segments.

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